What is digital marketing?

 Introduction

Digital marketing is a modern tool and the fastest E-commerce solution, available to reach maximum potential customers. It plays a significant role in the modern system of commerce. It gives you the control to monitor and track the results. Any business can use digital marketing tools with ease and quickly monitor customer response rates and helps in measuring the success of the marketing campaign.

 

Keywords: Electronic devices, online marketing, internet marketing, social media marketing, email marketing, pay-per-click, and search engine optimization.

 

Digital Marketing

1.      It is also known as online marketing. It helps to promote the brands of a company and connect them with potential customers by using the internet and other methods of digital communication. This includes social media marketing, email marketing, web-based advertising, affiliate marketing, pay-per-click advertising (PPC), etc.

 

2.      Digital marketing refers to all the marketing efforts which are made with the help of electronic devices or online. Businesses opt for various tools of digital marketing such as social media, search engines, email, and other websites not only to retain current customers but to connect prospective customers.

 

3.      Digital marketing is an activity undertaken for the purpose of selling products and services through various channels such as email, social media, SEO, and mobile applications. On the other hand, it is the type of marketing activity that involves electronic devices.  

Types of Digital Marketing

1.      Search engine optimization (SEO)

2.      Social media marketing (SMM)

3.      Pay per click (PPC)

4.      Content marketing

5.      Affiliate marketing

6.      Email marketing

7.      Search engine marketing

8.      Influencer marketing

 

Conclusion

Digital marketing is an advanced tool, which is used to advertise the products and services of a company. It helps to connect to the current and potential customers within a minimum time. It helps the businesses to measures the impact of marketing activities, customers’ response rate, and the success ratio.