Effective Channels of Digital Marketing

 

Introduction

The digital marketing industry played a vital role in introducing various digital marketing channels. These channels not only assist the marketers to target the exact audience but also entice them by marketing the features of the product or service.  It is the platform where you can easily communicate information about your product, brand, and service in a quick and effective way. All the digital marketing channels do not target and reach out to the same audience but differ according to the needs and objectives of product, business, and marketing strategies. It is important to understand that which digital marketing channel can be utilized to achieve the specific objective. If one desires to generate more leads for its business then this is the right platform. Following are the effective channels of digital marketing:

 

1.      Email Marketing

It is the digital marketing channel which helps in marketing the product and business through email. When email marketing is run, there exists a risk that emails getting into the Spam folder but it is an effective and powerful weapon in the hands of marketers to increase the visibility of the product and business. Email marketing is run to obtain the following benefits:

·         To create brand awareness.

·         To generate more leads.

·         To highlight the features of products and product offers.

·         To send newsletters to engage potential customers to increase traffic to your website.

·         To increase sales.

·         To build relationships and trust with the customers when they buy products.

·         To generates the highest ROI as compared to other marketing strategies.

 

2.      Social Media Marketing

Social media marketing is considered the most famous type of digital marketing channel nowadays. The rise of Facebook, Instagram, Linked In, Twitter, YouTube, and other platforms help the business to finds out a growing marketplace to connect a large audience. Availability of these platforms helps the business to select the platform according to its nature and objective. Whether the business is B2B or B2C, the selection of platforms depends according to its target audience and preferences, and type of content. It helps a business to build a bond with its brand followers and to grow a broad customer base.

 

3.      Affiliate Marketing

Affiliate marketing is also an effective channel to promote the product and to increase the conversion rate. In affiliate marketing a business work with outside individuals and pay a certain amount of commission against each sale. The commission is paid for their efforts and the rate of commission differs from product to product. This method is very effective because it reduces the cost by outsourcing individuals for promoting the brands. Many e-commerce websites and bloggers use affiliate marketing. All terms and conditions should be shared and agreed upon before starting the affiliate marketing. Amazon and other online marketplaces offer such programs.

 4.      Influencer Marketing

Influencer marketing utilizes people with a large following to promote products & services, drive traffic and increase sales. Various social media channels like Instagram, Snapchat, TikTok, etc. are considered famous for influencer marketing. Companies hire Influencers with large customer reach or followings to promote their brands. Now the companies have the opportunities to engage in Instagram, where they can hire influencers to control the company’s social media platform for a given period of time, normally one day. It helps to drive influencer’s following to companies’ social media channels to increase their unique views and followers.

 5.      Pay-Per-Click (PPC)

Pay-per-click or PPC is a method of marketing through the internet. This is the modern method of marketing in which the advertisers pay a specific amount of fees each time when their ad is clicked by prospective customers. A company attempts to buy visits to its website in order to increase sales or to extend the reach of the product.

 In this method, the advertisers have to bid for the placement of ad in the search engine’s sponsored links by adding specific and relevant keywords related to the business and the products. These keywords help that ad to be appeared in the search results. For example if a company bid on the keyword “PPC Leather Jackets for Men,” then the ad might appear in the very top spot on the Google results page. PPC is very common and popular term used in Amazon Market. This method is very cost effective.

 

6.      Search Engine Optimization (SEO)

SEO is the abbreviation of search engine optimization. It is the technique or method used to assist a piece of content or a website rank higher on Google. The main advantage of SEO is that it helps in improving “organic” ranking in Google search without paying any dollar, whereas in paid advertising is the process of buying visitors.

“SEO means optimization of a selected piece of online content so that search engines such as Google display it at the top of the search result when someone searches for something.”

Keyword research, linkable content creation and blog post optimization are considered the modern effective SEO techniques, which are helpful to improve ranking on search engine in a very easy way.

 7.      Mobile Marketing

There are huge numbers of mobile phone users in specific demographic location or in the world and they are expected to increase years to come. Hence, mobile phone users can be targeted to promote content.

Nowadays, online shopping with the help of mobile phone is very common, so mobile marketing is supposed to be the main strategy if the business is of retail nature.

Customers or mobile phone users appreciate to receive latest information about the products and services straight into their mobile phones.